︎︎︎ Self-portrait, circa 2015
Hi, I’m Edmund, but most friends call me Ed.
I have spent the past 3+ years developing concepts and design solutions in tech startups, design agencies and architecture studios, where I was exposed to projects of varied natures — from the macro to the micro, the physical to the digital, the practical to the wondrous.
Throughout the process, I find huge satisfaction in helping people solve problems and create new value, through a combination of insight-driven research and meaningful storytelling. My approach is based on research, strategy and collaboration.
ln my free time, I enjoy running, reading and listening to podcasts. I doodle on the side too︎︎︎.
I also co-founded Offcut Factory︎︎︎, an ongoing initiative that collaborates with local manufacturing businesses to make use of their material offcuts more innovatively.
Currently spending my weekdays as an industrial designer at an architectural collective, where I work with cross-functional teams to conceptualize memorable physical, digital touchpoints and service experiences for forward-thinking clients.
Panellist and Speaker, “Wallpaper* Handmade”, National Design Centre 2018